The Power Of Framing. Creating The Language Of Leadership

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Praise for The Power of Framing «The primary work of leadership involves managing meaning through framing

A must-read for anyone in a leadership capacity. RICH KILEY, venture capitalist, and retired Procter Gamble marketing and HR executive To be an effective global manager, there is nothing more critical than understanding how to frame an issue so that you are effectively communicating and motivating in a culturally sensitive manner

By focusing on the language toolbox of leadership, the book empowers anyone to construct leadership through talk and interaction. JOLANTA ARITZ, associate professor, Center for Management Communication, USC Marshall School of Business Building on her earlier acclaimed work, and written in a highly accessible style, Fairhurst's thoughtful study provides us with a practical and highly relevant analysis of the power of framing language from a leadership perspective

Fairhurst shows that the way leaders use language to frame people, situations, and events has important consequences for the way individuals make sense of the world and their actions

Gail Fairhurst has created the handbook to help leaders do this right

KEVIN BARGE, professor, Texas A M University An ideal book for MBA students and business professionals who are interested in specific tools for constructing leadership in their professional worlds

The Power of Framing is an accessible and inspirational read for leaders who want to shape their organizations in ethically responsible ways. J

This book will tune you into these issues and show you how to make certain your communication is properly interpreted by your audience. OLGA JACOB, general sales manager Belgium, Netherlands, and Luxembourg , American Airlines

This is a must-have book. DAVID GRANT, professor of organizational studies, University of Sydney Communication is the most important element of leadership, and framing of the subject and situation is one of the most powerful tools available to leaders

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